Tartuffe By Moliere Essays - Operas, Tartuffe, Le Tartuffe

Tartuffe By Moliere In Moliere's comedy Tartuffe, we are introduced to the family of Orgon. Orgon is a wealthy man with a beautiful daughter named Mariane. Valere is a man in love with Mariane but the hypocrite Tartuffe gets in the way through manipulation. Throughout the play Orgon is totally dedicated and won over by Tartuffe who adds to the comedy of it all. Throughout, Tartuffe continues to be obviously villainous and yet Orgon continues to trust him with his most precious possessions. Also comical is the fact that Mariane and Valere are in love but this continues to be foiled by Tartuffe's greed and Orgon's stupidity. In the end, Orgon finally discovers that Tartuffe is a fraud but not before he signs all he owns over to him. The comic devices in this story are evident throughout. First, many of the scenes in the play are comical just in the storyline. In scene four Orgon has a conversation with Dorine about the day's events, Dorine tells Orgon of all the trials and tribulations of the day. With each description, Orgon asks about Tartuffe, who is perfectly fine and celebrated with each bad occurrence. Orgon seems to just ignore all the bad news and only be concerned with Tartuffe's well being. This scene becomes even more comical with Dorine following up with a statement about telling Orgon's wife about his ?keen concern.? This sarcasm adds to the comedy. The play really becomes comical in scene one of the second act. It is here that Orgon actually asks his daughter, Mariane to marry Tartuffe. Mariane thinks her father is kidding and even Dorine feels it must be a hoax. Dorine even kids that Mariane ?deserves to be tartuffified.? Dorine however dead set against Tartuffe, continues to work to get Mariane together with Valere against the wishes of Orgon. The comedy continues as we are given an up close and personal view of Tartuffe. In scene two of act three, Tartuffe speaks to Dorine. He actually thinks that Dorine is attracted to him as he really shows his arrogance. It is hysterical when Dorine states that ? if I saw you naked as a beast, Not all your hide would temp me in the least.? But in the next scene, Tartuffe changes his tune and pulls the wool over the eyes of Orgon's wife. He acts genuinely concerned about her health and well being. Then he professes love for Elmire. Unbelievably, he convinces her through flattery not to tell Orgon. The comedy lies in Tartuffe's ability to fool everyone. However Elmire is not as easily fooled as Orgon and his mother Madame Pernelle. The scenes continue to be comical as in scene six of act three where Orgon's son Damis, insults Tartuffe and is thrown out of his own house. The stupidity of Orgon to trust Tartuffe over his own family in unbelievable. Moliere takes the laughter a step further by having Orgon go so far as to sign all his money over to Tartuffe. He says ? Poor fellow! Come, we'll go draw up the deed. Then let them burst with disappointed greed.? Orgon continues to be a fool until act four, scene seven where he finally realizes the greed of Tartuffe and asks him to leave. He is shocked to hear, ?No, I am the master, and you're the one to go! This house belongs to me, I'll have you know.? Orgon has been swindled and it is funny to see how stupid he really was. The play ends when the tables are turned on Tartuffe and he is arrested by order of the King who was on to Tartuffe's terrible ways. Damis reconciles with his father and the wedding of Mariane and Valere is announced. The ending adds to the comic device first in that the tables turn on Tartuffe just when you think he has gotten away with his crime. It is also comical that Orgon just seems to shrug his misfortune away and goes on with his normal routine. Moliere comic devices are not the only things that carry this play. The characters add to the comedy in many ways. Orgon and his mother Madame Pernelle are completely taken with Tartuffe. Orgon is truly a fool who cannot see the obvious right in front of his face. Both he and his mother are so foolish that you want to scream at them to open their eyes. His family must go behind his back to show Tartuffe for the villain he really is.

Researching Social Indicators Of Childrens Well-Being In The United

Researching Social Indicators Of Childrens Well-Being In The United Researching Social Indicators Of Childrens Well Children in Indiana I have chosen Indiana, known as Americas Heartland, as a representative because its middle of the road status geographically, socially, and politically. This is reflected in its nearly medium position in the ranking of states by poverty, infant birthweight, and per pupil educational expenses (Children in Indiana 1). However, Indiana ranks in the bottom 30 percent in regards to mothers who received pre-natal care as well as infant mortality (Children in Indiana 1). In both of these categories it ranked 34 out of 50, and there is some statistical indication that these two factors are related.In May of 2008, the Indiana Family and Social Services Administration refused to adopt a policy that would have expanded pregnant womens access to prenatal care. The policy would have granted "immediate, temporary health coverage through Medicaid to pregnant women in households earning less than twice the federal poverty level, or $28,000 for a family of two" (Indiana Medicaid A gency Refuses). Indiana has one of the highest rates of infant mortality and in 2004 the rate was "eight deaths per 1,000 live births, compared with a national rate of 6.8 deaths per 1,000 live births" (Indiana Medicaid Agency Refuses). It is common sense that pre-natal care has a significant impact of the health of the child at birth. Yet, Indiana has lagged behind the US in its willingness to cover pregnant women under the Medicaide Program.Indianas lack of commitment to childrens health reflects a conservative economic philosophy, which also extends to education. In Indiana, fourth grade school children are below the national average in both reading and math, and over 70 percent of the 3 and 4 year olds in poverty are not enrolled in pre-school (Children in Indiana 2). In contrast to many other states, Indianas policies fail to reflect the latest research in child development. Though Indiana has a substantial budget surplus, the state fails to support their children with the fina ncial support required to give them a healthy and well-educated start to life (Greninger). Children in Indiana. Washington, DC: Childrens Defense Fund, n.d. 22 Jan. 2009 . Greninger, Howard. "State Auditor Touts Indiana’s Budget Surplus." The Tribune Star 18 July 2008 [Terre Haute, IN]. 22 Jan. 2009 ."Indiana Medicaid Agency Refuses To Adopt Policy Increasing Access To Prenatal Care." Medical News Today. 28 May 2008. MediLexicon International Ltd. 22 Jan. 2009 .

Celta Focus on Learner

She followed her husband to the UK with her children. Her husband is doing a PhD. at Oxford University and has a couple of years further study before he finishes. xxxxx is currently working at Primark as a shop assistant. She learnt some basic English while at school, however much of this was listening, reading and writing based and the opportunity to speak with fluent English speakers was limited. Her motivation to improve is initially based on her need to communicate better at work and in everyday life activities, such as shopping. She would also like to do some further study in England but realises that her level of English needs to improve before she would be accepted onto a course. She sees the benefits of her improvement and this motivates her to learn more. She is very much a concrete learner. She enjoys the oral interaction and believes this is how she learns most effectively. She believes her strengths are in reading and listening. She says she understands most things she reads and hears but struggles when trying to express herself orally. She believes her vocabulary could be significantly improved; and from listening to her I believe her pronunciation could also be improved. Part of the reason for this is her lack of social interaction with native English speakers and also her lack of confidence as she believes this is her weakness. However the challenges of a Nepalese person to differentiate some consonant clusters, stress values, vowel sounds and diphthongs alluded to below needs to be taken into consideration. xxxx enjoys the oral interaction exercises most of all. She doesn’t particularly dislike anything in the lessons, referring only to doing nothing while waiting for others to finish an exercise. Analysis To help xxxxx I believe some focus on speaking to give here more practice and improve her confidence would be appropriate. Also some work on pronunciation would be beneficial. xxxxx tends to be monotonic and sometimes mumbles (maybe due to her lack of confidence) so I believe an exercise forcing attention to stress and maybe intonation would be helpful. I noticed in our chat, and also in lessons, that she uses present simple forms when past simple is the correct form. For example she will say we speak about or we talk about rather than we spoke about or we talked about. I will address improving speaking as a skill and incorporate into this the correct use of past simple. I will address pronunciation as a language area. In particular stress. The extract for a NELTA Journal below gives an example of the challenges a Nepalese person encounters when pronouncing English words. Activities Speaking For improvement of speaking I have selected 2 exercises from 700 Class Room Activities Instant Lessons for Busy Teachers by David Seymour and Maria Popova. These are speaking exercises with an emphasis on past simple forms. Sequences p 93 – this is an interactive exercise where the students take it in turns to ask and reply to questions relating to what they have done in the past. This will encourage speaking with a partner and provide for a good feedback section where the students relay what they have found out about their partner’s past activities and give the teacher a good opportunity to also correct grammar and pronunciation. The Last Time p94 – this exercise places students into pairs where they take it in turns to ask each other â€Å"when was the last time they did a particular activity†. This exercise promotes an excellent opportunity for speaking and again the promotion of the correct us of the past simple form. Feedback session would enable the teacher to correct any grammar and pronunciation errors. Pronunciation For improvement of pronunciation I will address stress as the key area. I have selected Pronunciation: Stress from Just Right Upper Intermediate by Jeremy Harmer and Carol Lethaby. Exercises 26 to 30 on p 12. In exercise 26 the students listen to some sentences and circle the words which are stressed. Exercise 27 gives the students an opportunity to then repeat these sentences using the same stresses. There is also opportunity in feedback to move the stress points around and gain input from the students on which other variations could be used and when. Exercise 28 gives the students practice in the use and emphasis of â€Å"so† and â€Å"such† in response to bad news. Drilling them to apply the appropriate stress would be employed. Exercise 29 is a pairs exercise giving the students turns in using appropriate stress in sentences expressing sympathy. This will give the students an opportunity to practice and reinforce what they have learnt in the lesson so far. Feed back to the class enables the teacher to correct and drill where necessary. Exercise 30 is a variation on 29 but where the student has to be more creative and devise their own scenarios. Again the exercise reinforces the lesson learning points.

What are the benefits and hazards of medical marijuana Research Paper

What are the benefits and hazards of medical marijuana - Research Paper Example The federal government considers marijuana as a class one controlled substance and is, therefore, illegal to have while more than twenty states in the country have effective laws that govern the use of marijuana as a medicine. Such contradictions in the importance and illegality of the drug continue to heighten the controversy that surrounds the use of marijuana in the country. This report, therefore, discusses the benefits and the hazards of medical marijuana with the view to determining the suitability of the substance. The report presents a number of the medical benefits of the drug and compares them to the possible hazards of the substance. Such is a contribution to the raging debate on the use of the drug. Cannabis sativa also known as marijuana is a type of psychoactive drug. The drug has a number of physiological and psychoactive effects. Owing to such nervous effect, the federal government just as many other governments throughout the world banned the use of cannabis in the country. However, a number of scholars and medical practitioners began vouching for the use of the drug claiming that it presented a number of medical benefits. As such, medical marijuana has been in use in a number of state and come in various forms suitable for smoking, vaporization and ingestion in the form of a pill. However, the use of the drug and the numerous advantages it presents remain contentious. Scholars and medical practitioners continue to give varied opinions concerning the use of the drug. Supporters of the use of cannabis continue to cite a number of benefits it presents while opponents of the use of the drug allude to the numerous hazards it presents as the discussion below portrays. Key among the medical benefits of marijuana is that it contributes to the management of such serious diseases as cancer, sclerosis and AIDS among many others. Marijuana can help relieve the pain from the above diseases (Caulkins, Hawken, Kilmer & Kleiman, 2012).

Business Management Affairs (TORT) Assignment Example | Topics and Well Written Essays - 1000 words

Business Management Affairs (TORT) - Assignment Example Agreeing with Gary, Simon instructed his solicitor to prepare a partnership deed in which Gary will be liable for ?50,000, i.e. his invested amount as start-up capital. However, the solicitor drafted Gary and Simon as joint partners accountable for equal and several liabilities. Following a substantial loss, the overseas office closed and the creditors attempted to sue Gary for ?100,000. This was unknown to Gary as the partnership deed was not scrutinised by each of the two investors. In relation to the Law of Tort, this circumstance can be affirmed to be caused due to the careless behaviour of the solicitor and to a certain extent by Gary as well. Based on the Tort Law of Negligence, the paper will intend to suggest recommendations to Gary considering the options based on which he can take legal actions against the solicitor. The discussion will further elaborate on rendering advises to the solicitor, evaluating the options available to him to defend himself. Principles of the Tort Law Tort Law has been introduced to provide solutions to the victims of negligence resulting in damage to the applicant. The three elements that need to be considered while analysing a case of negligence under this particular law are ‘duty’, ‘breach’ and ‘damage’. In order to receive the applicants’ claim and make the defendant liable for the damages, these elements need to be satisfied. In other words, the defendant must be obliged to a duty of the claimant where the duty has been violated by the defendant and consequentially, damages have been caused. The damages can be described with two other sub-elements known as causation and remoteness. Causation refers to the claimant’s justification that had the duty not been infringed; damage should also not have happened. Whereas, remoteness is referred to a scenario where the claimant proves that the damage occurred was not impossible and the defendant should not be held liable for it. The tort of negligence is concerned with situations where sensible care lacked that resulted in damage to the claimant (Adams, 2010). Meaning of the Law The law has been imposed to determine the negligence factors caused either by the defendant or any other person who should be liable to compensate the financial damages to the claimant. The claimant shall intend to prove that due to the negligence of the defendant, the damages have been occurred. On the other hand, under this law, the defendant attempts to prove that the negligence was not caused intentionally and to some extent shall not be liable to the damages caused to the claimant. The law gives the opportunity to the courts to calculate the damages in references to the fault exhibited either by the claimant or by the defendant (Keenan & Riches, 2011). Recommendations to Gary It has been witnessed that due to negligence or carelessness of the solicitor, Gary has been held responsible for the liabilities to the creditors. Even though it is the solicitor’s mistake majorly, to some extent, Gary’s negligence of not reading the partnership deed can also be considered as a cause to his financial losses. In this context, Gary should take legal actions against the solicitor under the Professional Negligence Law. Gary has to prove that the financial loss, he is going to suffer, is due to the professional negligence or

Market Entry Plan of South Beauty Essay Example for Free

Market Entry Plan of South Beauty Essay 1. Executive Summary South Beauty has setup 70 restaurants within 18 cities around China currently, all the units are profitable, that will accelerating the company expansion at mainland and exploring overseas markets. According to the South Beauty plan, the mainland operation keep for profit, but the exploration of international markets is mainly for branding. The company also creates a new brand called Steam to setup fast-food restaurants. Meanwhile, at the preparatory stage of cooking, the South Beauty plans to strengthen its efforts in standardizing processes to control the costs and quickening expansion. This article makes the market entry plan for South Beauty expansion to Singapore Market. 1. First part, understand the background of South Beauty Restaurant of China. 2. Second part, understands the market environment of Singapore, and bases the SWOT to analysis South Beauty Restaurant for market entry strategies selection. 3. Last part, built a market entry plan with Simulation data of marketing budget for South Beauty Restaurant entry to Singapore market. 2. Introduction 2.1 Objective The international market expansion is an important decision for every enterprise development. At present, Chinese catering enterprise are backward phenomenons at international expansion. As the first brand of South Beauty in Chinese catering industry, has a strong development potential lead by chairwomen Ms.Zhang Lan. With the development of the enterprise, The South Beauty expansion to foreign market has become inevitable. In order to realize the expansion strategy better, make Chinese famous catering enterprises entering Singapore which is the target market, this paper introduced The South Beauty background and history, understand the Singapore market environment, through the SWOT method, Analysis and budgeting the South Beauty enter the Singapore market. If The South Beauty can smoothly enter the Singapore market, become a crucial step of the Chinese catering enterprises to towards to internationalization development, also is the key measure of national economic development. At th e same time, also promote the unique Chinese Food to the people of all ethnic groups in the world. 2.2 Background of South Beauty Restaurant The South　Beauty　Restaurant (Chinese named: Qiao Jiang Nan) was founded on May of 2000 by Ms Zhang Lan, She opened the first restaurant of South Beauty in CBD international trade center of Beijing. In 2002, the first exotic restaurant launched in Times Square of Huaihai Road in Shanghai, that is South Beauty expanded beyond Beijing since then chain restaurant begins. At the end of September 2012, South Beauty Restaurants has founded 70 restaurants throughout 18 cities within 15 provinces of China. With many years’ experience and development to possessing nearly 70 restaurants, make it becoming the chain enterprise leader of Chinese style dinner. The South Beauty Restaurant Built â€Å"Fashion, classical, grade, reverence† as corporate business philosophy to show their unique enterprise spirit. Propagate culinary culture of the five thousand years traditional culture of china, to devote the South Beauty Restaurant to a world-class Chinese dinner brand as th e pursuit of business objectives. The founder of South Beauty keeps the corporate social responsibility (CSR) into their enterprise culture. They announced was â€Å"CSR is not only the key constituent part of South Beauty for developmental strategy, but also the key constituent part of South Beauty’s enterprise culture†. And separate the CSR to 4 parts as below: 1. For Investor: The Board devotes South Beauty to healthy food, keeps the profit margin for the enterprise, and makes shareholders get optimistic prospect and lasting for their investment. 2. For Society: According to the Government Law, the enterprise pays the tax, performs the civic duty, and creates more employment opportunity, become pillar enterprise in catering field. 3. For Consumer: Provides the high quality foods, healthy dishes to the consumers with more professional service. Make customers satisfaction. 4. For Staff: Creates a platform for employees to perform their abilities. Offer study and promotion opportunities, make the staff pleasure, positive and has the sense of responsibility in work. 2.3 Food features of South Beauty Restaurant Szechuan Cuisine is the one of Chinese eight cuisines series which has broad and profound cultural connotation. With different dishes, there are different delicacy feelings and all dishes are exquisite, it has red-hot tastes and strong delicacy famous in domestic and abroad. South Beauty is the leader brand in Chinese catering industry which has propagates the spirit and inherits of the culture of Sichuan cuisine. Based on the features of Chengdu and Chongqing cuisine, creates the real spirit which reaches to boutique Szechuan cuisine in South Beauty. In order to guarantee orthodox taste, the delicious ingredients including seasoning which come from the globe and local of Szechuan ware selected by South Beauty. It is good at variation such as makes the color, aroma and taste expressed fully, also makes flavor suit the corresponding dish. All of these have presented a real boutique Szechuan cuisine South Beauty features are aims at creation, health and fashion, based on Chinese traditional Szechuan cuisine, assisted by elements of Cantonese cuisine and Tan cuisine, to digest the classical culinary culture, break through tradition and pursue perfection. Create the model of â€Å"Chinese food eaten with western method† and â€Å"combine catering with art† in China firstly. South Beauty wins the worldwide praise depend on creative management idea and fashion, healthy, delicious boutique dishes. South Beauty to promote the Chinese food culture over the years, advocating a healthy life style as their responsibility, spare no effort from the traditional culture of the deep foundation to absorb nutrients, committed to innovation and improvement, to create another legendary food myths. The South Beauty dishes are different from others; the ordinary charm relies in the quality of raw materials carefully selected, on the inheritance and innovation of traditional cuisine methods, and rigid guarantee of dishes nutrition and worthy pursuit to the visual effect. The South Beauty Boutique food dishes Depend on strictly requirements are fully expression to modern culinary art. 2.4 History of South Beauty Restaurant †¢ On 20th May 2000 South Beauty’s first brand restaurant was launched in Guo Mao of Beijing and which marks South Beauty march formally into Chinese style dinner market. †¢ On 16th Jan 2002 South Beauty shop located in Times Square of Shanghai was launched which marks South Beauty’s cross-regional business begins. †¢ On Mar 2007, South Beauty becomes formally catering service provider for the eight competition stadiums of Beijing Olympic Games of 2008. †¢ On Apr 2007, South Beauty joins Air France and Air Netherlands to launch new Chinese style service on airplane. †¢ On Nov 2007, South Beauty is formally awarded â€Å"Chinese famous trademark† and obtains the sole protected trademark by international law in China. †¢ On Apr 2009, South Beauty formally signs contract with Shanghai World Expo, the content is to provide Food Service for Chinese and foreign guests. †¢ On Jul 2010, South Beauty changes its name for South Beauty Lim ited Liability Company. †¢ On Jan 2012, South Beauty sets up the first sub-branch in Taiwan. 3. Market environment analysis 3.1 Culture and Environment of Singapore Singapore has been established by Thomas Stamford Raffles on 1819, as a trading post, the small sea town attracted migrants and merchants from the world especially the China, the Malay Peninsula, the Indonesia, the Indian sub-continent and the Middle East. The country’s geographical location and commercial success make Singapore have the one of the most remarkable aspectsthe truly cosmopolitan nature of her population. The better prospect has attracted immigrants from all over the world which they brought their own culture, language, customs and festivals, through intermarriage and integrated formed a multicultural society, giving Singapore is full of vitality and diversified cultural heritage, also became one of most cosmopolitan cities in Asia. The main ethnic groups in Singapore are Chinese, Malays, Indians, Peranakans and Eurasians. The ethnic Chinese form 74.2%, the Malays 13.4%, the Indians 9.2%, The Eurasians, Peranakans and others combined 3.2%. Singapore near 20% expatriates of non-resident such as blue collar workers and white collar workers. In Singapore’s constitution, has adopted representative language from four main ethnic or â€Å"racial† groups. The official languages are English, Chinese, Malay and Tamil. For recognition of the status of the Malay people as the indigenous community, the National language of Singapore is Bahasa Melayu or The Malay Language. The varieties of language have obviously influenced on the English that in Singapore, especially apparent in informal English, and English-based Creole that commonly known as Singlish. The hybrid form of the language which includes words from Malay, Chinese, or Indian are representing an identity for many Singaporeans. The English and Mandarin are the commonly used languages in Singapore. Most of Children growths up bilingual from infancy even many people speaking three or four. They also learn own mother tongues to ensure that stay in touch with traditional roots, such as different Chinese dialects includes Hokkien, Teochew, Cantonese, Hakka, Hainanese and Foochow. The various cultural precincts and religious landmarks around the island ensure to catch a glimpse of a multicultural society of Singapore which includes the impressive history, cultural diversity and lifestyles. 3.2 Food Beverage Industry in Singapore Singapore serves the rich flavors and foods with its Multi-national culture, find out the local cuisines on the menu which reflection multicultural of Singapore. In diverse neighborhoods are available in food centers and restaurants across Singapore, a variety of flavors cuisines such as Halal Malay, South Indian Vegetarian Thali, North Indian Naans and Briyani, Cantonese Dim Sum, Hainanese Chicken Rice, Peking duck, Hokkien Mee and Popiah (The Spring rolls). The Main gastronomic representative in Singapore is Chinese cuisine, and the Chinese believe the combining food ingredients to enhance the harmony and used for symbolic. For example, the noodles for longevity, the oysters for good fortune and the fishes for prosperity. The Singapore offers an opportunity to trial the dishes from the different parts of China, the Cantonese dim sum, the Spicy dishes of Szechuan, Hainan Chicken rice, the Bean curd of Hakka, noodles of Hokkien and seafood porridge of Teochew, especially have local Chinese favorites such as chili crab, Bak Kut The, Fish head curry or Rojak. A lot of Indian foods in Singapore, whether from southern or northern of India sub-continent, the Vegetarian Thosai, fiery curries enriched with coconut milk. Tandoori, fluffy naan breads and creamy yogurt based dishes. The Indian cuisines are infuses with flavored spices such as cardamom, cloves, cumin, coriander and chilies. Try the local Indian-Muslim dishes, a taste of popular in Singapore, such as Roti Pratas, Murtabak, Nasi briyani and saffron rice dish. All the dishes go well with the absolutely satisfying creamy and frothy milk teaTek Tarik. The Malay cuisine always savor an array of spices and herbs, the ginger, turmeric, galangal, and lemon grass, curry leaves, pungent Belachan (shrimp paste) and chilies. The cuisine put the spicy but without unbearably hot. Peanut sauce occupies a pride of place in dishes of Malay, like Gado Gado, fried bean curd. From the unique Peranakans offers a blend of Chinese, Malay, Indonesian flavors called Nonya food, the famous Nonya dish mix rice vermicelli, coconut milk and garnished with seafood or chicken, combines the spices and aromatic herb such as lemongrass, chilies, tamarind paste, shrimp past, create rich cuisine of braised dishes. Singapore also offers a wide range of international cuisines such as Thai, Korean, Vietnamese and Mongolian food. Whether the Japanese Sushi, the Italian Meal and Casual French bistro. All can find all in the city state. 3.3 SWOT analysis of South Beauty Restaurant 4. Market entry Plan 4.1 Objective of market entry plan Singapore is an open economy country and strongly committed to maintaining the free trade market, pay more attention to public sector service quality, support every investors development positively. Analyze the Singapore market entry of The South Beauty with SWOT method, understand the South Beauty weaknesses and threats when enter the Singapore market, through their own advantages into market opportunities. Market entry plan to use the results of SWOT analysis, establish market entry strategies, and planning necessary budget of market entry, Support the management team to make marketing decision with these references. 4.2 Market entry strategies It is recommended that South Beauty consider the following marketing strategies and issues before entering the Singapore market: 1. Management Localization: whether the local Management team or the local agent, Better to understand the local market and consumer habits, will support the product promotion and market development, improves the competitive advantages of South Beauty. 2. Language Support: even the English is the main Language of Singapore, but Singapore ethnic characteristics, most of people speaking English but miscellaneous various national Language, multilingual services to meet different customer needs, but positive guarantee clarity Westernized understanding of English is also important. 3. Official Endorsement: Singapore government authentications marks are the symbol of accept by Singapore consumers, to reach these standards for the authentication is the requisite of the market development. 4. Social effect: public figures in Singapore has great influence, celebrity effect to participation actively of market compaign,positive to participating the public topic, to bring more restaurant visibility and customer flow. 5. Product Control: Singaporeanvery attention on food safety and quality of service, the products ensure to safety, and continue to improve the service quality, will be affect the business successful. 3. Marketing Strategies How a product is marketed and promoted will have a major impact on its success in Singapore. For the South Beauty expansion the market into Singapore, the Marketing mix is comprised of four approaches as following as (1) Products and services, (2) Advertising and promotion, (3) Distribution, and (4) Pricing. 1) Products and Service: The quality and taste is most important things for catering business, a lot of Chinese food in Singapore and South Beauty must be offers the unique Chinese cuisines with his special materials and cooking methods. Another most of important thing is to get the Hearth Authority from the Government to make consumer’s trust. Also the exceptional customer service very important to making the customers’ satisfaction and the business successful. 2) Advertising and Promotion: For the new coming restaurant in Singapore will select several different ways for their advertising and promotion campaign, attracting the consumers focus and trial. To keep some of the customer’s royalty. The methods of advertising are News paper; Television, Ratio, MRT Post, but the internet is a new type of method for the advertising. All the advertising can be using the star effect such as Ms Hsu from Taiwan. The promotions have some ways for the South Beauty. For example, Credit card payment promotion, new launch cuisines voucher, members discount or Free offers etc. 3) Distribution: The restaurant distributions are base on internal of operation. When the customer sit into the restaurant, the menu clean to View, the order convenient, the serving velocity, and easy payment, finally clean up fast. The others are materials and catalogues enough and fresh, keep the customers satisfaction. 4) Pricing: The pricing scheme is designed base on costs w ith fair margin, but must to be competitive, accord with consumption level. . Marketing Budget Plan 6. Conclusion Singapore is an important part for any enterprise can be used as a springboard into the international market. And the multicultural market is good adptive process for the internatinal development strategy of The South Beauty. Based on the analysis of the The South Beauty, we can clearly found that Singapore is not only a good market, at the same time to the first brand of Chinese catering enterprise; it is also a rare experience. Singapore’s government management and social culture if big different with China, but a large extent reflects the overseas Chinese and westerners to Chinese food attitude. With The South Beauty enter Singapore market, can from higher taste to understand and familiar with the Chinese food culture for Singapore residents, and promote the diversified food culture in Singapore. 7. List of References Fighting off Sars to make a business of Sichuan cuisine (11.2011), BBC News, http://www.bbc.co.uk/news/business-15670333 Restaurant chain South Beauty may relaunch IPO next year, (12.2011), China Business, http://www.scmp.com/business/china-business/ South Beauty’s ugly side exposed, (09.2011), People’s Daily http://english.peopledaily.com.cn/90882/7587516.html Food Beverage in Singapore, (07.2011), New Zealand Exporter Guide Kristie Lorette, Marketing Strategies for Food Brands, (2011) Demand Media Singapore Food and Beverages Industry Comparative Analysis and Companies Ranking, (2011), Market Publishers, http://www.marketpublishers.com/

Aids :: Free AIDS Essays

Aids The issue of HIV/AIDS has been a developing concern since the early 1980's. It is an issue that has sparked fear in everyone, but "society" has narrowed it down to certain people that can contract the AIDS virus. The stereotypical "AIDS" victim is not an IV drug user or a practicing homosexual; it is anyone, anyone who has unprotected sex, anyone who has had a blood transfusion in the past twenty years, or anyone who was innocently brought into the world by an infected mother. As unfair as it is, HIV/AIDS can attack someone whom society would have never "branded" as a stereotypical AIDS victim. This issue of HIV/AIDS needs to be addressed, and it needs to be addressed now. The epidemic of HIV/AIDS is on the rise in the state of Massachusetts. As many as 15,000 residents may be infected with the virus and not be aware of it and the majority of these victims are between the ages of twenty and forty. The only solution to this problem, as is the only solution to any problem, is preventio n through education. Of course it is easy to hand out literature and condoms to adults, but are they really going to listen? As a community, we can encourage HIV/AIDS testing, but will it be taken advantage of? Since these are adults being familiarized with HIV/AIDS, how to contract it, the consequences, and the raw statistics, they will probably disregard all of the information. Education on the issue of HIV/AIDS obviously needs to begin at an earlier age. HIV is spread most commonly by sexual contact with an infected partner. The virus can enter the body through the lining of the vagina, vulva, penis, rectum or mouth during sex. HIV also is spread through contact with infected blood. Prior to the screening of blood for evidence of HIV infection and before the introduction in 1985 of heat-treating techniques to destroy HIV in blood products, HIV was transmitted through transfusions of contaminated blood. Today, because of blood screening and heat treatment, the risk of acquiring HI V from such transfusions is extremely small. HIV frequently is spread among injection drug users by the sharing of needles or syringes contaminated with minute quantities of blood of someone infected with the virus. However, transmission from patient to health-care worker or vice-versa via accidental sticks with contaminated needles or other medical instruments is rare.